This company is a holistic discovery and marketing platform that connects potential long-term renters with their perfect apartment/rental home while also helping property management companies effectively market their properties to prospective renters. The new brand should convey a renter-centric, unbiased, easy, accurate, transparent, and holistic vibe. Competitors include Apartments.com, Zumper, Rent.com, as well as companies like Zillow, and PadMapper. Seeking a .com, preferably 5 to 7 characters or less, and the brand name should be more consumer-oriented (B2C) than business-oriented (B2B).